This brand book provides clear and essential guidelines for the use of the leuK Mark. It defines the visual, symbolic, and ethical principles that ensure consistent, respectful, and purposeful application of the brand across all platforms and contexts.
The goal is not simply to protect a mark, but to preserve the integrity of a universal message — the expression of integrating logical (l), ethical (e), and universal (u) action, culminating in K: walking the Karmic Path of The Golden Rule.
Every element of this brand — from typography to symbolism, from usage to licensing — contributes to that harmony. As such, using the leuK Mark is more than design; it is a declaration of conscious, aligned, and impactful intention.
About the leuK Mark
The core of the visual identity is the formula:
l .: e .: u = K
This is not just a design — it is a complete, self-consistent representation of a universal law. Each element plays a precise and irreplaceable role:
- l = logical action
- e = ethical action
- u = universal action
- .: = the amplifier, strengthening the interaction between these forces
- = = the equivalence: together, l, e, and u are K
- K = walking the Karmic Path of The Golden Rule
The Mark is a symbolic contract — a visual code that reflects clarity, responsibility, and synchronicity.
The Mission It Carries
“You apply leuK in your thoughts and actions. In every situation, you choose consciously and act logically, ethically, and universally. This brings clarity and direction, allowing you to act with determination. By consistently doing what is right, you take responsibility. You walk the Karmic Path of The Golden Rule.”
This is the foundation on which the Mark rests. The formula itself is a declaration of human agency — a practical path toward harmony in all layers of existence: personal, social, and cosmic.
Vision
“A world in which every choice is right. Everyone acts consciously and with purpose. Logical, ethical, and universal choices become the norm. This brings clarity, balance, and stability to ourselves and the world. Doing what is right is no longer an exception — it is the way.”
The leuK Mark is not privately owned, but carried in a non-profit manner. It is open-source in spirit, governed by principles of respect and alignment. This brand book is your map to using it wisely.
