Code of Conduct & Ethics

Using the leuK Mark is more than a design choice — it is a commitment to a standard of being. Every application, from a classroom slide to a global platform, becomes part of a shared ethical ecosystem.

The leuK Mark is a living system. Its power lies not in protection — but in shared understanding. That understanding begins with how you choose to use it.

Foundational Commitments

By using the leuK Mark, or any of its components, you are expressing alignment with the following values:

1. Clarity — You communicate with precision, honesty, and openness.
2. Responsibility — You take ownership of the message and its impact.
3. Respect — You honor the origin, intent, and integrity of the formula.
4. Universality — Your use contributes to collective benefit, not just personal gain.
5. Transparency — You are open about your intentions and methods.

Expected Conduct

All users of the leuK Mark — regardless of sector, scope, or license type — are expected to:

• Ensure that usage aligns with the principles of logic, ethics, and universality
• Treat the formula as a living expression of applied wisdom
• Credit the origin where required, especially in non-commercial uses
• Avoid distortion, misrepresentation, or reduction of purpose
• Represent leuK as a shared trust, not a proprietary asset

Prohibited Behavior

To protect the symbolic clarity and communal trust in the leuK Mark, the following uses are considered unethical:

• Using leuK to promote division, disinformation, or manipulation
• Associating the formula with actions or systems that contradict its principles
• Exploitation without license
• Presenting altered versions of the formula as “official”
• Using the leuK Mark in ways that intentionally obscure or confuse its purpose

If there is doubt about whether a usage is appropriate, consult the team at hello@leuK.design.

Alignment Over Enforcement

This code is not meant to restrict — it is meant to protect coherence.

Ethics is not a rulebook. It is a rhythm. The formula offers that rhythm:
l .: e .: u = K — a practical cadence for conscious action.

We do not police creativity. But we do safeguard integrity.
Your alignment is your license. Your intention is your signature.

When in Doubt, Ask

If you are unsure whether a use case is aligned:

• Revisit the formula
• Reflect on the outcome: Does it lead to K?
• Ask: Is this logical, ethical, and universal — together?
• If needed, reach out hello@leuK.design.