The leuK Mark is stewarded — not controlled. Its governance is designed to protect the integrity of its message, while enabling wide and responsible use.
Governance at leuK is not top-down. It is principle-led. Every decision, guideline, and license flows from one source: l .: e .: u = K.
Who Oversees the leuK Mark?
In addition to its custodianship of leuK’s intellectual property, the leuKmakers foundation manages leuK.design and all related content — including the brand book, visual language, narrative architecture, and core communications.
Its responsibility is to safeguard the visual, conceptual, and symbolic coherence of leuK across all touchpoints. By doing so, it ensures that every expression of leuK remains aligned with its original purpose and universal intent.
The foundation plays a vital role in facilitating the cultural transition toward a world where leuK becomes the norm — not by enforcing it, but by embodying it.
It issues licenses and protects the source code of coherence and nurtures the ecosystem of integrity around it.
How Decisions Are Made
Every request or license application is reviewed based on a simple set of questions:
- Is the use logically constructed?
- Is the use ethically sound?
- Is the use universal in its intent and impact?
- Does it lead to walking the Karmic Path of The Golden Rule?
If the answer is yes, the path is open. If there is doubt, we enter into dialogue.
Dialogue Over Denial
The governance model behind the leuK Mark values conversation over control. When uncertainty arises — about design, licensing, or application — we invite reflection and clarity.
How to Engage
For licensing, guidance, or feedback, you can contact us at hello@leuK.design.
