Using the leuK Mark means choosing clarity, integrity, and shared responsibility. This code of conduct helps you align every use — from idea to action — with the values embodied in the formula.
Using the leuK Mark is more than a design choice — it is a licensed commitment to a way of being. Every application, from a classroom slide to a global platform, becomes part of a shared ethical ecosystem.
The leuK Mark is a living system. Its power lies not only in protection but in shared understanding through permission and principle. That understanding begins with how you choose to use it.
Foundational Commitments
By using the leuK Mark, or any of its components, you affirm alignment with these values:
- Clarity — Communicate with precision, honesty, and openness.
- Responsibility — Take ownership of message and impact.
- Respect — Honor the origin, intent, and integrity of the formula.
- Universality — Contribute to collective benefit, not personal gain.
- Transparency — Be open about intentions and methods.
Expected Conduct
All users — regardless of sector, scope, or license type — are expected to:
- Ensure usage aligns with the principles of logic, ethics, and universality.
- Treat the formula as a living expression of applied wisdom.
- Credit the origin where appropriate, especially in non-commercial or educational uses.
- Hold an active license for any public, commercial, or institutional use.
- Avoid distortion, misrepresentation, or reduction of purpose.
- Represent leuK as a shared trust, not a proprietary asset.
Prohibited Behavior
To protect symbolic clarity and communal trust, the following are considered unethical:
- Using leuK to promote division, disinformation, or manipulation.
- Associating the formula with actions or systems that contradict its principles.
- Using or reproducing the leuK Mark without a valid license.
- Presenting altered versions of the formula as “official.”
- Using the leuK Mark in ways that obscure or confuse its purpose.
If there is doubt about a particular use, contact hello@leuK.design.
Alignment Over Enforcement
This code protects coherence rather than restricts creativity. Ethics is not a rulebook — it is a rhythm. The formula offers that rhythm:
l .: e .: u = K — a practical cadence for conscious action.
We do not police creativity; we safeguard integrity. Your license reflects your alignment, and your intention is your signature.
When in Doubt, Ask
If unsure whether a use is aligned:
- Revisit the formula.
- Reflect on the outcome — does it lead to K?
- Ask: Is it logical, ethical, and universal — together?
- If needed, reach out hello@leuK.design.