The leuK Mark and its elements are designed for universal applicability. The formula l .: e .: u = K carries purpose across disciplines and domains — from education to spirituality, from civic spaces to creative platforms.
We outline how to apply the leuK brand in a way that honors both freedom and responsibility.
Where the leuK Mark May Be Used
The leuK Mark and visual assets may be used in:
- Educational materials (e.g. lesson plans, curricula, study tools)
- Academic publications, white papers, and research outputs
- Non-profit campaigns, social initiatives, and awareness projects
- Websites, presentations, and digital media
- Art, design, and visual storytelling
- Spiritual or philosophical frameworks
- Licensed integrations within other branded systems (e.g. training programs, therapeutic methods)
The Mark is not restricted to any one field or belief system. It may appear in both sacred and secular contexts — as long as the usage aligns with the principles of logical, ethical, and universal action.
Custom Integration into Other Brands
The leuK Mark may be integrated into other visual identities, provided:
- The leuK Mark elements remain distinguishable and unaltered in purpose
- There is clear ethical alignment with the principles of the formula
- A license is acquired when use is commercial or widely distributed
Example: An educational publisher may incorporate the l .: e .: u = K formula into its own design system — using its own fonts and colors — as long as the structural integrity is preserved and the use is licensed.
Misuse: What Not to Do
To protect the clarity and purpose of the formula, the following uses are not permitted:
- Modifying the character order or substituting symbols (e.g. l:e=u>K)
- Using the formula for harmful, misleading, or unethical content
- Applying the logo in commercial settings without license
- Presenting altered versions as “official” or “certified”
Please review the allowed and not allowed presentations of the Mark.
When in doubt, ask. The intent is to enable clarity, not control creativity.
Every Use Is a Message
Using the leuK Mark — even visually — is a declaration.
It says: “I choose to act logically, ethically, and universally. I align my thinking and doing. I walk the Karmic Path of The Golden Rule.”
Whether in a small classroom or a global campaign, every application should reinforce that message.
