The leuK Mark is more than a logo. It is a visual embodiment of a principle — one that resonates across disciplines, cultures, and contexts. Like the formula it represents, the logo is adaptable, expressive, and universally applicable.
The leuK Mark is a living identity system. It welcomes respectful adaptation. It encourages clarity, action, and purpose. Every application is a statement — of alignment, intention, and impact.
Yet no matter the variation, its foundation must always be respected: l .: e .: u = K.
Elements of the leuK Mark
The leuK Mark consists of four core visual elements:
These assets are intended to be adapted, especially in creative, educational, or expressive contexts. You are welcome to customize typefaces, colors, and layout — as long as the core structure and symbolic integrity of each element is respected.
Each of these elements is available in a variety of formats optimized for both print and digital use.
Geometry of the Formula
Parts of the leuK formula is intentionally tilted at 11 degrees — a subtle yet powerful symbol of alignment, awakening, and forward movement and improvement. In collective consciousness, 1 represents unity, and the time 11:11 is seen as a gateway moment: a call to act with clarity and purpose. This tilt reflects leuK’s essence — not static, but leaning into transformation. It reminds us that clarity is a direction, not a position. In honor of this principle, every leuK foundation is ceremonially established at 11:11, reinforcing our commitment to synchronicity, unity, and conscious action.
Presentation of the leuK Mark
