Discover l .: e .: u = K. A powerful formula for conscious action. When logical, ethical, and universal actions align, they lead to walking the Karmic Path of The Golden Rule.
More than a logo, the leuK Mark is a visual contract: a formula for clarity, responsibility, and conscious action. This brand book helps you apply it with purpose, integrity, and alignment.
The leuK Mark is a visual expression of clarity and connection. Explore how its adaptable elements — including the formula, amplifier, and K icon — can be used creatively while honoring their deeper purpose.
The leuK Mark is more than a sequence of letters. It’s a living system of logic, ethics, and universality that transforms into walking the Karmic Path of The Golden Rule.
Typography shapes meaning. Discover how the Ubuntu font — and a few key guidelines — help keep the leuK formula clear, accessible, and adaptable across every style and medium.
The leuK Mark is made to be used — in education, design, research, and beyond. This guide shows how to apply it with clarity, integrity, and purpose, across non-profit and licensed contexts.
Using the leuK Mark means choosing clarity, integrity, and shared responsibility. This code of conduct helps you align every use — from idea to action — with the values behind the formula.
The story behind the leuK Mark by Ronald Bos — a timeless, symbolic emblem blending simplicity, uniqueness, and deeper meaning to create universal connection and awareness through design.
Discover the power of the leuK Mark — open, protected, and purpose-driven. Its permission-based licensing balances creative freedom and ethical stewardship, ensuring every use aligns with its core principles. Licensing is care, not control.
The leuK Mark is guided by permission and principle, welcoming licensed use that protects its integrity. Open yet accountable, it applies across all contexts — always in harmony with its ethical core. Free to explore, empowered to use, licensed to protect.
This brand book is a living document — shaped by clarity, conversation, and contribution. Share your ideas, improvements, or experiences to help evolve the leuK Mark together.
